HI, I'M ALENArieca –


Alenarieca is an adapted spelling of my first name Alena, my last name Rieger and the place which I’m fortunate to call home – beautiful California.

Alaina-reeca – with sort of a very long ‘e’ like you would pronounce the city Eureka.


I was born in northern Germany and grew up surrounded by many people with big hearts. I guess that’s the reason why I grew into the person I'm today: An eternal optimist with a big smile on my face. I’m passionate about meaningful design, amazed by the beauty of nature, and motivated by constant development – this is what drives my life and my work.

For more than 10 years, I've been grateful to have worked with different agencies and individuals developing original communication pieces. At Alenarieca, I specialize in logo design and brand development for entrepreneurs and small businesses.

A couple of years ago, I've exchanged German rain clouds against Santa Barbara’s palm trees and I'm thrilled to meet inspiring people and taking up new design challenges to help my clients build and expand their unique visual identity.